All good bloggers take regular holidays - ours was four months - so apologies for that.
Now back and reading today about Red Bull's 'clipped wings' by the Environment Agency for failing to recover or recycle packaging waste. Their public pilloring is a timely reminder that compliant you must be and even if you 'give yourself up' to the environmental police, not taking this stuff seriously in good time will be harshly viewed. It is especially damning as we ordinary people are trying so hard to recycle. The brand's significantly invested strapline also gets used against them in a gift to headline writers and compounds the injury. These are testing times for the brand. Hopefully there will be enough goodwill in the bank to draw down on and some brains around head office to work out the quickest recovery route. Mea culpa will not get them off the hook that easily - it shows a wider disregard for one of the world's hottest topics. Get your act together Red Bull.
Sue
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