I am one of the many millions that has flocked to You Tube this week to view T- mobile’s latest execution, ‘Life’s for Sharing’.
The mass dance off, created by Saatchi and Saatchi at Liverpool Street station on 15th January in my opinion is pure genius and I wish I had been there to witness it first hand!
Some marketeers are criticising the campaign, saying the flash-mobbing is nothing new, whilst I agree it’s not – I think we should be taking our hats off to the mobile phone giant as its timing on this integrated campaign was simply impeccable and without doubt influenced its success - including the column inches it has generated both off and on-line.
As economic doom and gloom sweeps the nation, we are all crying out for a giggle and I find it hard to believe that the spontaneous reactions of the general public to T-mobile’s dancing troupe could fail to raise a smile with UK consumers!
Just brilliant – it underpins the brand’s key messages and values and product benefits!
Emma.
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